Philips Expands Avent Range with New Electric Breast Pump and Bottle Steriliser with Dryer

Royal Philips, a global leader in health technology, today announced the expansion of its Avent range with the launch of the all-new Philips Avent Electric Breast Pump and Bottle Steriliser with Dryer, with the goal of encouraging Malaysians to embrace their motherhood journey and enjoy every moment of it. Motherhood can be challenging, especially for new mothers who are experiencing it for the very first time. In addition to dealing with fluctuating hormones, cravings, and changes in the body, having to navigate postpartum life is also part of the journey. It is not only important for new mothers to learn how to take care of themselves, but also they need to be cautious when it comes to infant mealtimes to safeguard their immune systems. “While the saying ‘fed is best’ rings true, one cannot ignore that breast milk contains antibodies, which could strengthen the immune system of babies (1). Recent studies even suggested that breast milk of mothers who recovered from COVID-19 contains significant amounts of antibodies that could protect babies against the novel Coronavirus (2). Ultimately, breastfeeding is still one of the best ways to ensure your newborn receives the nutrients and antibodies he needs to fight off infections. Therefore, we highly recommend breastfeeding whenever possible,” said Zach Lim, ASEAN Marketing Manager, Philips Avent. Photo Credit: Philips.com.my With the new Philips Avent Electric Breast Pump, mothers can rest assured that expressing can be quick, comfortable, and discreet. Its one-size-fits-all silicone cushion promises improved comfort – perfect for mothers who are breastfeeding for the first time. Moreover, the breast pumps operate on a quiet motor – offering both discretion and ultimate convenience for mothers on the go. Aside from choosing the right equipment that best fits your needs, it is also important to ensure that feeding materials, including bottles and teats, are properly sanitised and sterilised to protect your baby against infections – particularly diarrhea and vomiting (3). Zach Lim adds, “It is a common misconception to think that the more germs babies are exposed to, the more they can help to strengthen their immune systems. While exposure to common household germs and bacteria can help babies’ immune systems to learn how to cope, exposure to excessive amounts of germs and bacteria, especially from tap water or milk, could make babies sick (3). When feeding materials are not sterilised properly, you risk exposing your baby to harmful germs and bacteria.” Photo Credit: Philips.com.my The Philips Avent Bottle Steriliser with Dryer takes the guesswork out of infant feeding with its built-in dryer that allows parents to enjoy fast, safe, and chemical-free sterilisation for up to 24 hours with the lid on. Its integrated drip tray also protects the heating plate from milk droplets – preventing burning smell and unpleasant odours. Its compact and space-saving design is perfect for those who have limited space on their countertop. Philips Avent Electric Breast Pump Faster Milk Extraction Philips has drawn on extensive research and commissioned 3 independent clinical studies (4,5,6) using advanced ultrasound imaging to develop the Philips Avent Electric Breast Pump. Its Unique Natural Motion Technology uses a combination of suction and nipple stimulation, which mimics a baby’s natural feeding process, to initiate milk let-down for quicker milk flow (7). This allows for twice as fast milk let-down within the first 5 minutes (8) with milk flow as little as 47 seconds (9). Improved Comfort The Philips Avent Electric Breast Pump is compatible with 99.98% of nipple sizes of up to 30mm (9), so mothers can feel confident that it is the right pump for them. It is a one-size-fits-all device, soft, and has a silicone cushion that gently collapses and adapts to the mother’s changing nipple size and shape. The breast pump also has multiple settings for stimulation and expression to provide improved comfort and a personalised experience. Designed for Ultimate Convenience Photo Credit: Philips.com.my The Philips Avent Electric Breast Pump runs on a quiet motor – providing a discreet expressing experience for mothers. Its compact and lightweight design and rechargeable battery also make the Philips Avent Electric Breast Pump portable and suitable to be used on the go. The breast pump also has an intuitive memory function and automatic transition from stimulation to expression, which enable hassle-free use. Philips Avent Bottle Steriliser with Dryer Photo Credit: Philips.com.my Prioritising Safety The Philips Avent Bottle Steriliser with Dryer uses steam to sterilise all conventional baby milk bottles, as recommended by the Centres for Disease Control and Prevention (10). By utilising the steam sterilisation method, the bottle steriliser kills up to 99.99% of germs (11). The Philips Avent Bottle Steriliser with Dryer provides fast, safe, and chemical-free sterilisation for up to 24 hours with the lid on to safeguard babies from harmful germs. Upgraded with Drying Function Knowing that mothers are always strapped for time, the Philips Avent Bottle Steriliser with Dryer is designed to be time-conscious. The device sterilises and dries in 40 minutes, which makes it perfect for busy mothers who are juggling between work and home life. It is also easy to clean and assemble – allowing new mothers to spend more time with their little ones. You can also set it and forget it, as it automatically shuts off at the end of every cycle for a fuss-free experience. Photo Credit: Philips.com.my Thoughtfully Designed The device comes in a compact and space-saving design that is fully flexible and adaptable. It also has an integrated drip tray that protects the heating plate from milk droplets – preventing burning smell and unpleasant odours. It is a must-have for new mothers as it is a multipurpose solution to sterilise, dry, and store up to 6 Philips Avent Baby Bottles with all the essentials, including teats, soothers, and breast pump parts. Local Pricing and Availability The Philips Avent Electric Breast Pump and Bottle Steriliser with Dryer are now available at recommended retail prices of MYR759 and RM460 respectively at the Philips Official Shopee Store and all Philips-authorised retailers. For more information, visit Philips Official Website today! About Royal Philips Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being, and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment, and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring, and health informatics, as well as in consumer health and home care. Philips generated sales of EUR 19.5 billion in 2020 and employs approximately 82,000 employees with sales and services in more than 100 countries. Latest news about Philips can be found at www.philips.com/newscenter. References: Hanson, L. A., & Söderström, T. (1981). Human milk: Defense against infection. Progress in clinical and biological research, 61, 147–159. Van Keulen, Britt & Romijn, Michelle & Bondt, Albert & Dingess, Kelly & Kontopodi, Eva & van der Straten, Karlijn & Boer, Maurits & Bosch, Berend & Brouwer, Philip & Groot, Christianne & Hoek, Max & Li, Wentao & Pajkrt, Dasja & Sanders, Roger & Schoonderwoerd, Anne & Tamara, Sem & Timmermans, Rian & Vidarsson, Gestur & Stittelaar, Koert & Goudoever, Johannes. (2020). Breastmilk; a source of SARS-CoV-2 specific IgA antibodies. Philips: Why sterilisation is necessary Ultrasound video analysis for understanding infant breastfeeding, Monaci G et al. 2011 Real-time 3d ultrasound imaging of infant tongue movements during breastfeeding, Burton P, et al. Early Hum Dev. 2013 The fundamental biomechanical requirements needed for an effective feed in infants. Lagarde M. 2017. Based on milk flow initiation time (time to Milk Ejection Reflex - MER) results from clinical trial with 20 participants (Netherlands, 2019) compared to time to MER results for other Philips predecessor pump from Feasibility study with 9 participants (Netherlands, 2018) Compared to the previous generation of Philips Avent Breast Pumps. Fits nipple sizes up to 30mm. *Based on: (1)Mangel et al. Breastfeeding difficulties, breastfeeding duration, maternal body mass index, and breast anatomy: are they related?. Breastfeeding Medicine, 26 April 2019, ((109 participants, Israel); (2)Ziemer et al. Skin changes and pain in the nipple during the 1st week of lactation. Journal of Obstetric, Gynecologic &amp; Neonatal Nursing, May 1993, (20 participants (Caucasian), USA); (3)Ramsay et al. Anatomy of the lactating human breast redefined with ultrasound imaging, 2005, (28 participants, Australia). Centers for Disease Control and Prevention, US Escherichia coli, Pseudomonas aeruginosa, Staphylococcus aureus, Streptococcus agalactiae, Cronobacter sakazakii, Salmonella enterica, Listeria monocytogenes. The test results are provided by an independent test lab.

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