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If you don't have enough shopping experience (well who does?), recently, Taobao just opened its largest physical store in Malaysia! Yes, you read it right! Last 29th of November 2019, Alibaba Group just launched the country's largest Taobao store, in partnership with MyTOWN Shopping Centre and Lumahgo New Retail Sdn Bhd. Named as Taobao Store by Lumahgo, the comprehensive 5,000 sq ft outlet is offering seamless and convenient mix of online and offline shopping experience using the New Retail technologies. It is said that Taobao Store by Lumahgo is the closest expression of Alibaba's New Retail technologies, which blurs the line between online and offline commerce curate a holistic, personalised end-to-end service for each customer. Shoppers at Taobao store can easily get the displayed products by scanning QR code on the electronic price tag, pick up the items from the store or arrange for delivery, and make a payment directly via the Taobao app. Selected items that are available at the store can be picked up immediately, while the rest can be arranged for delivery across Malaysia. Jess Lew, Marketing Manager of Tmall World, Malaysia giving opening remarks at the grand launch of Taobao Store by Lumahgo. “We are thrilled to launch the largest Taobao store in Malaysia. The store is testament to our partnership-orientated approach in meeting the demands of our Malaysian consumers and marks yet another milestone in our growing commitment to shoppers here. The Taobao store will serve as a platform for us to showcase popular products and introduce new ones that appeal to local consumers, and we hope to employ our consumer insights and technology to create new opportunities for our local partners to deliver even better services,” said Jess Lew, Marketing Manager of Tmall World Malaysia. Speaking at the launch, Fabian Kong, CEO of Lumahgo New Retail Sdn Bhd said, “Our aim is to go beyond the latest products and offer more localised and upgraded services to serve our customers. Shoppers can enjoy a full package of pre and after sales services, design consultations and installations, and many such offerings that elevates their shopping experience. This is only a starting point for us, and we look forward to taking this partnership to the next level in the coming years.” One thing not to forget while you are doing your shopping spree is to make full use of the New Retail-inspired technologies, such as 'Magic Mirror'. 'Magic Mirror' allows the shoppers to put on different types of makeup virtually and make purchases with just a few taps on the screen. Other premium amenities await you at the store include a café, a children’s play section and a dedicated leisure area. The Taobao Store by Lumahgo at MyTOWN Shopping Centre will offer more than 1,000 products with locally popular items across top-selling categories in Malaysia, such as mum-and-baby, electronics, beauty, home & living and smart home appliances. This selection of products has been curated based on the preferences and purchasing decisions of local shoppers, as seen through the Taobao shopping app, and drawn from a variety of international and home-grown brands, including Lorenzo, KHIND, KitchenAid and Deep Furniture. “Driven by digitalization and the changing customer needs, the global retail industry has undergone profound changes in recent years. In line with the ever-changing dynamics, Taobao Store by Lumahgo’s presence at MyTOWN offers ground-breaking and personalized retail experiences to Malaysian shoppers and reaffirm MyTOWN’s continuous readiness as a vibrant retail hub amidst developments of market trends. We hope this exciting addition to our roster of innovative tenants can entice more shoppers, and enhance their convenience and satisfaction,” En Azhan bin Che Mat, Centre Manager, MyTOWN Shopping Centre. I am not sure about you, but I surely can't wait to step my feet at the physical Taobao Store by Lumahgo. Make sure to pay a visit to its store at MyTOWN Shopping Centre to get all your shopping items Taobao-up! About Alibaba Group Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years. About Lumahgo Lumahgo New Retail Sdn Bhd is a local operator that supports brands and companies conducting New Retail businesses. The company is determined to make shopping easier for every consumer by providing the best of online and offline shopping experiences in one destination.

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