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Since its inception in 2019, the Motherhood Choice Awards has stood as one of Malaysia’s most trusted accolades in the parenting and family care industry. Unlike conventional awards, the winners of Motherhood Choice Awards are determined not only by expert evaluation but also by the voices of parents themselves – making it a true reflection of products and individuals that families trust most. “The Motherhood Choice Awards is more than a celebration of brands and individuals. It is a testament to the strength of our parenting community. All 30,000 over votes casted represents the hopes and trust of parents across Malaysia. By bringing together families, experts, and industry leaders, we are shaping a collective vision for the future of parenting – one built on trust, innovation, and the shared commitment to raising the next generation.” shared Petrina Goh, CEO of Nuren Group. Government and Community Aligned in Empowerment Bringing together over 400 guests at M Resort Kuala Lumpur, this year’s Motherhood Choice Awards was further distinguished by the presence of national leaders who joined the stage as award presenters. The evening was graced by Yang Berbahagia Datuk Bahria Mohd Tamil, Deputy Secretary General (Investment & Management), Ministry of Investment, Trade and Industry; Yang Berusaha En. Daud, Deputy Secretary General, Ministry of Women, Family and Community Development; and Puan Hanani Sapit, Director General of Jabatan Pembangunan Wanita, showcasing the importance of recognising those that play a part in shaping the nation’s future. Their presence also reflects each ministry’s ongoing commitment, with MITI serving as a digital focal point for women and the Ministry of Women, Family and Community Development driving efforts to empower women and mothers through digital platforms. These align closely with the mission of Motherhood.com.my, which continues to strengthen women, mothers, and families by providing resources, support, and opportunities to thrive in today’s digital age. A Night of Recognition and Celebration The Motherhood Choice Awards 2025 honoured excellence across five core categories, showcasing brands that parents nationwide trust and celebrate: Nutrition & Supplements Ddrops, OMFA Kids Sprinkles C, Blackmores, Dugro® Sure PLUS, Bubs, HiPP Junior, Anmum, Enfagrow A+ MindPro, and Bega were celebrated for advancing family health and nutrition with trusted, science-backed products. Maternity Care & Breastfeeding Tanamera, Shapee, Bio-Oil, Rén Health, Spink Confinement Centre, and Joyful Month Confinement Centre were recognised for empowering mothers through pregnancy, recovery, and breastfeeding journeys. Diapers & Baby Care Tanamera Kidz, Applecrumby, Fiffy, Carrie Junior, and Juniors were chosen by parents as the most trusted essentials for everyday baby care. Kids, Family & Education ZP Kids Toothgel, Carrie Junior, Eye Level Malaysia, Babyshop, Skyworth, CryoCord, Tiger Family, and Alpha IVF were celebrated for enriching family life, learning, and wellbeing. Baby Gear & Baby Toys Joie was honoured with double recognition as Best Car Seat Brand and Best Baby Stroller Brand, reflecting its leadership in baby gear and its commitment to safety and comfort for families. Strengthening Credibility Through Judges and Jury Each award segment reflected the voices of parents, enhanced by evaluations from expert judges and the KOL jury panel, ensuring that winners were recognised for both trust and quality. The judging panel featured respected professionals, including Jayden Lee, Certified Nutritionist and CEO of Verdulife; Crystal Chew, Certified Lactation Consultant and Founder of SHU Lactation; Woo Ying Hoi, Center Manager of Cozzi Confinement Center, Bukit Damansara Branch; and Sarah, Consultant Clinical Psychologist. The KOL Jury Panel – comprising Lyvia Chong, Norhafiza Sallehuddin, Ismanadjwa Binti Ismail, Jamila Syuhada, Diyanah Nadia, Sumathi Sangaran, Swati Abhilash, and Normasidayu (Mommymed) brought authenticity and lived experience into the process, reinforcing the credibility of the awards as a true reflection of parent perspectives. Among the evening’s highlights was the recognition of Jchanet Tan, Director of Child Passenger Safety Malaysia and CEO of the Global Road Safety Alliance, who was applauded for her tireless dedication to child and family safety. Celebrating Experts and Professionals The Experts Award 2025 shone a spotlight on outstanding professionals across healthcare, wellness, and parenting support. Each was recognised for their extraordinary contributions to family well-being and for empowering parents with knowledge and guidance. Honourees included: Datuk Dr Mohammad Iqbal Mohammad Sarwar, Consultant in General Paediatrics & Neonatology, KPJ Damansara Specialist Hospital Sr Nur Izzati Ayu, Nurse Supervisor O&G and Nursery, Thomson Hospital Kota Damansara Janisse Wong, Managing Director, Elite Pilates Lee Shin Jie, Dietician, Pantai Hospital Kuala Lumpur Dr Wan Aizat Wan Zakaria, Consultant Anaesthesiologist, Prince Court Medical Centre Dr Liew Yen Eit, Consultant Obstetrician & Gynaecologist, KPJ Damansara Specialist Hospital 2 Dr Aizul Hafizi, Medical Director, UNI Klinik Bandar Sri Permaisuri Cheras Dr Lim Kian Hwa, Consultant Obstetrician & Gynaecologist, Pantai Hospital Batu Pahat / Gleneagles Hospital Johor Dato’ Dr Colin Lee Soon Soo, Founder & Managing Director, Alpha IVF Group C.M.P. Lau Chong Ren, Founder, itsherbs.com Dr Lim Wei Gin, Partner & General Dentist, Myofunctional Orthodontist, Airway-Focused Dentist Celebrating the Spirit of Motherhood The celebration was further enhanced by Skyworth, recognised for its leadership in family-centred technology. Through exclusive giveaways – including portable TVs and the 4K UHD Eye Care Series Google TV – Skyworth reinforced its commitment to enriching family life with innovation and care. Beyond products and professionals, the Motherhood Choice Awards also shone a spotlight on the people who bring parenting to life every day. The Supermom Awards 2025 honoured eight women who were celebrated for their resilience, authenticity, and contributions to the parenting community. Honourees included Goh Liu Ying, Nicole Fu, Shini Cheng, Shirley Seow, Sharifah Eleen, Eien Razak, Siti Zulaikha, and Fitrah Alysha, each of whom has inspired parents nationwide by sharing their motherhood journeys with honesty and strength. Advancing the Future of Parenting in Malaysia The evening concluded with a grand group photo featuring all winners, honourees, experts, and partners, a powerful reminder that parenting is a shared journey. More than just a night of recognition, the Motherhood Choice Awards 2025 affirmed its role as a movement that unites parents, professionals, and brands. Together, they are driving trust, innovation, and collaboration to create brighter, more resilient futures for Malaysian families. Congratulations again to all winners and honourees of the Motherhood Choice Awards 2025 for their unwavering commitment to families across Malaysia. For more information about the Motherhood Choice Awards 2025, please visit Motherhood.com.my. For more insightful stories and fun recipes, stay tuned to Motherhood Story!

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