press release Tags | Motherhood Malaysia

As we all know, mothers always want the best for their children, especially when it comes to their health, growth, and development during this ongoing pandemic. As parents, we are constantly looking at ways to provide essential nutrients to encourage our child’s healthy development. But where can we get these nutrients from? Mummies, you are going to love the answer to this question! Photo credit: Enfagrow A+ Leveraging over more than 100 years of expertise in children nutrition and being the pioneer to launch DHA in the market more than 10 years ago, Enfagrow A+ continues to revolutionise their offerings by introducing the new Enfagrow A+ MindPro formulation – the ONLY brand with Milk Fat Globule Membrane (MFGM) and the highest level of DHA*. Yes, mummies! Let’s start 2021 with Enfagrow A+ MindPro for a happy and growing healthy child! “Our goal at Enfagrow A+ is to cultivate the best start for all growing children in Malaysia. Enfagrow A+ is committed to support parents with the right nutritional products that give them comfort and peace of mind, and help their children to unleash their learning potential as they strive to find a balance between staying healthy and safe, while keeping their children active and on track with their overall development,” said Mr. Oguzhan Silivrili, General Manager of RB (Health) Malaysia Sdn. Bhd. Mr. Oguzhan Sirvrili Mr. Silivrili also explained that they are very excited to kick start the new year with the launch of this new formula. They also believe that parents should not have to choose between immune health and intellectual development, and this is very much reflected in their efforts to continuously innovate the best possible nutritional formula by incorporating scientifically backed ingredients, such as MFGM and DHA. Immunity Building Begins with Strong and Firm Nutritional Foundation Photo credit: Enfagrow A+ 90% of the brain growth of a child occurs before the age of 5. Even simple diseases can impair the learning capacity of a child during this rapid developmental phase, as children over the age of 1 are not yet fully equipped to have defences to protect themselves from the environment. Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre According to Dr. Rakhee Yadav, Consultant Pediatrician, Ara Damansara Medical Centre, building immunity starts with proper nutrition. Over 70% to 80% of immune cells are found in our gut, and when attacked by pathogens or viruses, a diet with the right nutrients can help modulate immune functions, reduce the risks of infections, and amplify inflammatory responses. Have your children experienced gastrointestinal infections? Being the ONLY brand with MFGM and the highest level of DHA*, the launch of Enfagrow A+ Mindpro's new growing milk formulation is relevant from then until now, which is also timeless. Research indicates that children's consumption of enriched MFGM milk has been found to have a protective effect against gastrointestinal infections – resulting in a 35% decrease in the number of short febrile episodes (symptoms of fever). MFGM acts synergistically in combination with DHA to provide dual benefits in promoting the brain cell connections of a child. “To enhance their learning process, having less sick days simply means that the child is healthy, active, and alert, with more learning time and improved brain cell connections. In addition to nutrition, parents should continue to guide their little ones to cultivate healthy lifestyle habits, in order to create a strong immune system, such as adequate rest, physical activity, and proper hygiene,” said Dr Rakhee. "As a parent, my child's immune health and intellectual development are my priorities." – Debbie Goh and Anzalna Nasir, who were present at the virtual launch, shared. They also said that Enfagrow A+ has been their trusted growing-up milk brand. They are definitely assured that their children will be able to reach their development goals with the right diet and climate. Enfagrow A+ Virtual Reality Roadshow The launch kicks off the month-long VR roadshow, which was organised in conjunction with the new formulation being introduced and will be accessible to all Malaysians. The VR approach was intended to encourage both parents and children to engage in the games and possibly win the many attractive prizes starting from 19 January to 18 Feb 2021 from the safety of their homes. The beginning of the roadshow was marked by a lively and engaging moderate discussion featuring one of Malaysia's leading paediatricians, Dr. Rakhee Yadav Ara Damansara Medical Centre, famous actresses-influencers-mothers, Debbie Goh and Anzalna Nasir. Enfagrow A+ MindPro is now widely available at all major supermarkets and hypermarkets, Chinese medical halls, baby stores, and major Enfagrow A+ official online stores, including Lazada! Let’s experience the first-ever virtual reality children nutrition show by Enfagrow A+ MindPro here! To learn and find out more, please visit Enfagrow A+ official page and Enfagrow Facebook! References: *Compared to key growing-up milk brands in the market as of August 2020. Enfagrow A+ provides 120mg DHA in 3 servings per day. Applicable to Step 3 & Step 4 brands only. Kuratko CN, et al. The Relationship of Docosahexaenoic Acid (DHA) with Learning and Behavior in Healthy Children: A Review. Nutrients. 2013;5(7):2777–2810 University of Virginia. STUDY: IMMUNE SYSTEM HAS DRAMATIC IMPACT ON CHILDREN’S BRAIN DEVELOPMENT. Available at: https://news.virginia.edu/content/study-immune-system-hasdramatic-impact-children-s-brain-development Vighi G, Marcucci G, SensiL et al. Allergy and the gastrointestinal system. Clin Exp Immunol 2008;153:3-6. McKenzie C, Tan J, Macia L et al. The nutrition gut microbiome physiology axis and allergic diseases. Immunol Rev 2017, 278:277-295. Veereman-Wauters G et al. Milk fat globule membrane (INPULSE) enriched formula milk decreases febrile episodes and may improve behavioural regulation in young children. Nutrition. 2012;28:749-752. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0899900711003741?via%3Dihub Connye N. Kuratko, Erin Cernkovich Barrett, Edward B. Nelson, and Salem Norman, Jr. The Relationship of Docosahexaenoic Acid (DHA) with Learning and Behavior in Healthy Children: A Review. Nutrients, 5(7):2777–2810 (2013). Hussain, G., Wang, J., Rasul, A. et al. Role of cholesterol and sphingolipids in brain development and neurological diseases. Lipids Health Dis 18, 26 (2019).

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